Old advertising and marketing vs. effective new media campaigns Essay

Old advertising and marketing vs. effective new media campaigns - Essay Example Both Fordism and post-Fordism have to do with the organisation of businesses, but they are normally extended to include political and social spheres (Tuten, 2008). Fordism was the accepted process and practice in the industrialisation of nations in the past. It was focused on delivering effectiveness in the processes of mass production. Post-Fordism, on the other hand, is applied in modern definitions of industrial progress as the previous grew less efficient in handling the new technical innovations (Ioannides and Debbage, 1997). The fundamental values of Fordism were the establishment of big processing production facilities that were characterised by inflexibility in a procedure that was supervised by a hierarchical and bureaucratic executive system. A partially-skilled workforce was engaged to function in repetitive as well as highly specialised operations. The dominant political and societal constituent of Fordism was that it was centred on shielding the national market (Boynton and Milazzo, 1996). It aimed to preserve jobs within borders with the aim of selling principally to the populace of the local market. Fordism, which got its name from Henry Ford, proposed the design of central control, homogeny and the capacity to cultivate and meet the requirements necessary for the mass consumption of products and services market. Post-Fordism, on the other hand, has to do with the era of technical advancements which have altered the entire procedure of production. The extensive, bureaucratic business establishment that characterized Fordism is no longer relevant. The post-Fordist model is evident in the reorganisation of the administrative structures of organizations. In such corporate structures, there are fewer employees, as well as the specialization of all operations. Post-Fordism is interested in consumer preferences, and market segmentation (Kompare, 2006). The basic doctrines of post-Fordism would be making use of more flexibility, and ensuring that the la bour force is only constituted of specialists, with blue collar skills being subcontracted to other companies market. There is a greater stress on individual consumer tastes and distinctiveness instead of the perception of the consumer force as a joint homogenised unit. Another critical disparity between post-Fordism and Fordism is that the former sees the economy in international terms, having given up its domestic interests that were characterised by the Fordist glory days after World War II (Ioannides and Debbage, 1997). Both post-Fordism and Fordism are widely used in many industries in developing as well as developed nations in the world (Boxall and Purcell, 2008). The technology division has clearly espoused the principles of post-Fordism, but the Fordist principles are still used by many corporations. The bigger the business and the more conventional its manufactured goods, the more it is inclined towards observing the Fordist values of organisation. Moreover, the post-Fordis t method of conducting business is quickly gathering momentum, and is the obvious practice of the future (Boxall and Purcell, 2008). Post-Fordism has complicated the conventional Marxist connection between the employee’s labour time and the extent of her or his misuse (Hutchison, 2008). As work becomes more dematerialised and the distribution of labour in business production declines, investment not only takes precedence in the working hours in which commodities are produced, it uses up all of the employee’s time, and thoughts. Goods are formed not to be used up directly, but as a type of new communication, language, and knowledge (Grainge, 2008). The purpose of consumption these days is not just the creation of products, but the duplication of new variations as well as conditions for the manufacturing process (Grainge, 2008). The operations of the immaterial businesses become the creation of subjectivities that are creative as well as cultural categories, and not fina ncial ones. Consumption